--- title: "Go off the beaten track: viral with clothing" description: The plan behind the clothing actions of Febo and Zeeman was to strengthen the brand and name recognition. Both companies news went nationwide. image: https://blog.leoprinting.co.uk/hubfs/viralclothing.jpg --- [![leoprinting-logo-25](https://blog.leoprinting.co.uk/hs-fs/hubfs/leoprinting-logo-25.png?width=250&height=45&name=leoprinting-logo-25.png) ](https://blog.leoprinting.nl/) - [GO TO LEOPRINTING.CO.UK](https://www.leoprinting.co.uk/) - [CONTACT](https://www.leoprinting.co.uk/page/en/contact) - [![UK](https://blog.leoprinting.co.uk/hubfs/flags/en.png) English](https://blog.leoprinting.co.uk/) - [![UK](https://blog.leoprinting.co.uk/hubfs/flags/nl.png) Nederlands](https://blog.leoprinting.nl/) - [![UK](https://blog.leoprinting.co.uk/hubfs/flags/de.png) Deutsch](https://blog.leoprinting.de/) - [![UK](https://blog.leoprinting.co.uk/hubfs/flags/be.png) Belgium](https://blog.leoprinting.be/) - [![UK](https://blog.leoprinting.co.uk/hubfs/flags/fr.png) Français](https://blog.leoprinting.fr/) - [![UK](https://blog.leoprinting.co.uk/hubfs/flags/es.png) Español](https://blog.leoprinting.es/) [![viralclothing](https://blog.leoprinting.co.uk/hubfs/viralclothing.jpg)](https://blog.leoprinting.co.uk/blog/go-off-beaten-track-viral-clothing) # Go off the beaten track: viral with clothing 29/ 03/2018 [Leoprinting](https://blog.leoprinting.co.uk/author/leoprinting) [Marketing](https://blog.leoprinting.co.uk/tag/marketing-en), [News](https://blog.leoprinting.co.uk/tag/nieuws-en) Last year, the typical Dutch snack bar chain FEBO announced the arrival of a limited edition clothing line through a teaser video. Many newspapers and the RTL news TV news picked up on this. ## HOAX? Many people thought it was a hoax, but the collection was really put on the market! Die-hard FEBO fans can therefore parade around in this "greasy" look: an original FEBO outfit complete with slippers. Striking is the multifunctional Grip-shirt®; with warming compartment for snacks 'on the go' and practical wipe zone for your hands! Dennis de Borst, FEBO director writes on the Febo website: "After 75 years of FEBO it was time for a clothing collection! We have made the collection especially for our fans. It is the ultimate way to seal your love for FEBO. The items are strongly inspired by football, football and snacking is inextricably linked. " Who would have thought, the typical Dutch snack bar chain Febo with its own clothing line: "The FEBO Limited Edition Collection" and sells these clothes on their website! Limited Edition Collection indicates: these are collectors’ items! Take a good look at the video to learn more about the smart details of this clothing line. \[vimeo 230758879 w=640 h=360\] [![Febo kleding winkel](https://blog.leoprinting.co.uk/hs-fs/hubfs/Imported_Blog_Media/Naamloos-1024x870-1.jpeg?width=648&height=551&name=Naamloos-1024x870-1.jpeg)](https://blog.leoprinting.co.uk/hubfs/Imported_Blog_Media/Naamloos-1.jpeg) Shop on the FEBO website ## The Zeeman look... The Zeeman store chain, known for its low-cost clothing line, also stigmatized their clothing and extensively picked up the news. So you could already go for a beautiful wedding dress for € 29.95, for a wedding dress this is an unbelievable price. [![Zeeman trouwjurk](https://blog.leoprinting.co.uk/hs-fs/hubfs/Imported_Blog_Media/20160213_110521_resized-1024x776-1024x776-1.jpg?width=648&height=491&name=20160213_110521_resized-1024x776-1024x776-1.jpg)](https://blog.leoprinting.co.uk/hubfs/Imported_Blog_Media/20160213_110521_resized-1024x776-1.jpg) Zeeman trouwjurk \[vimeo 154057920 w=640 h=360\]   The smart approach to this action was to focus on a USP from Zeeman: good quality for a low price. Regarding the clothing line in the authentic Zeeman look: a collector’s item is a T-shirt that you could even get for free, followed by the free Boxer (underpants). I saw my colleague walking proudly through the office with his Zeeman socks this week! [![Zeeman sokken](https://blog.leoprinting.co.uk/hs-fs/hubfs/Imported_Blog_Media/Zeemansokken-1.jpg?width=564&height=564&name=Zeemansokken-1.jpg)](https://blog.leoprinting.co.uk/hubfs/Imported_Blog_Media/Zeemansokken-1.jpg) ![ Zeeman T-shirt](https://blog.leoprinting.co.uk/hs-fs/hubfs/Imported_Blog_Media/zeemanshirt-1.png?width=640&height=428&name=zeemanshirt-1.png) Free Zeeman T-shirt ### Share this: - [Twitter](https://twitter.com/intent/tweet?url=https://blog.leoprinting.co.uk/blog/go-off-beaten-track-viral-clothing&text=Go%20off%20the%20beaten%20track:%20viral%20with%20clothing) - [Facebook](http://www.facebook.com/share.php?u=https://blog.leoprinting.co.uk/blog/go-off-beaten-track-viral-clothing) - [Google](https://plus.google.com/share?url=https://blog.leoprinting.co.uk/blog/go-off-beaten-track-viral-clothing) - [E-mail](mailto:?subject=Go%20off%20the%20beaten%20track:%20viral%20with%20clothing%20&%20body=https://blog.leoprinting.co.uk/blog/go-off-beaten-track-viral-clothing) - LinkedIn ### *Related* ## [Top 10 corporate year end gifts 2023](https://blog.leoprinting.co.uk/top-10-corporate-year-end-gifts-2023) 28/08/2023 in Leoprinting, News, Products, trends ## [HOW TO CREATE AND SELL YOUR OWN PERSONAL planner?](https://blog.leoprinting.co.uk/how-to-create-and-sell-your-own-personal-planner) 23/06/2023 in Marketing, News, Products ## [Customer loyalty: turn customers into fans](https://blog.leoprinting.co.uk/customer-loyalty-turn-customers-into-fans) 09/02/2023 in Leoprinting, Marketing, News, Customer Loyalty [Packaging is a product experience](https://blog.leoprinting.co.uk/blog/4003-2) [The Pantone Color for the Year 2018 is Purple PMS 2096](https://blog.leoprinting.co.uk/blog/4136-2) ### SUBSCRIBE TO OUR BLOG ### Follow Us ### POPULAR MESSAGES ![guinness](https://blog.leoprinting.co.uk/hs-fs/hubfs/guinness.jpg?width=133&name=guinness.jpg) [Guinness signs a lease for 9000 years](https://blog.leoprinting.co.uk/blog/guinness-signs-lease-9000-years) Jan 17, 2018 ![](https://blog.leoprinting.co.uk/hs-fs/hubfs/Imported_Blog_Media/EgyptianBlue-1024x683-1.jpg?width=133&name=EgyptianBlue-1024x683-1.jpg) [The History of the colour Blue](https://blog.leoprinting.co.uk/blog/history-colour-blue) Dec 07, 2018 ![Welcome gift packages for new employees Leoprinting](https://blog.leoprinting.co.uk/hs-fs/hubfs/Welkomstpakketten-Leoprinting-1160x360.jpg?width=133&name=Welkomstpakketten-Leoprinting-1160x360.jpg) [Welcome packages for new employees: Inspiration from top companies](https://blog.leoprinting.co.uk/welcome-packages-for-new-employees-inspiration-from-top-companies) Oct 23, 2024 ### ARCHIVE - [Marketing (37)](https://blog.leoprinting.co.uk/tag/marketing-en) - [Leoprinting (30)](https://blog.leoprinting.co.uk/tag/leoprinting-en) - [News (26)](https://blog.leoprinting.co.uk/tag/nieuws-en) - [Products (18)](https://blog.leoprinting.co.uk/tag/producten-en) - [Inspiration (8)](https://blog.leoprinting.co.uk/tag/inspiration) - [Leoprinting (5)](https://blog.leoprinting.co.uk/tag/leoprinting) - [Marketing (5)](https://blog.leoprinting.co.uk/tag/marketing-be) - [Employee Loyalty (3)](https://blog.leoprinting.co.uk/tag/employee-loyalty) - [Customer Loyalty (2)](https://blog.leoprinting.co.uk/tag/customer-loyalty) - [Marketing (1)](https://blog.leoprinting.co.uk/tag/marketing-de) - [Moleskine (1)](https://blog.leoprinting.co.uk/tag/moleskine-nl) - [News (1)](https://blog.leoprinting.co.uk/tag/news) - [Printing techniques (1)](https://blog.leoprinting.co.uk/tag/printing-techniques) - [Trade show (1)](https://blog.leoprinting.co.uk/tag/trade-show) - [Uncategorized (1)](https://blog.leoprinting.co.uk/tag/uncategorized-fr) - [trends (1)](https://blog.leoprinting.co.uk/tag/trends) See all ### CATEGORIES - [Marketing (37)](https://blog.leoprinting.co.uk/tag/marketing-en) - [Leoprinting (30)](https://blog.leoprinting.co.uk/tag/leoprinting-en) - [News (26)](https://blog.leoprinting.co.uk/tag/nieuws-en) - [Products (18)](https://blog.leoprinting.co.uk/tag/producten-en) - [Inspiration (8)](https://blog.leoprinting.co.uk/tag/inspiration) - [Leoprinting (5)](https://blog.leoprinting.co.uk/tag/leoprinting) - [Marketing (5)](https://blog.leoprinting.co.uk/tag/marketing-be) - [Employee Loyalty (3)](https://blog.leoprinting.co.uk/tag/employee-loyalty) - [Customer Loyalty (2)](https://blog.leoprinting.co.uk/tag/customer-loyalty) - [Marketing (1)](https://blog.leoprinting.co.uk/tag/marketing-de) - [Moleskine (1)](https://blog.leoprinting.co.uk/tag/moleskine-nl) - [News (1)](https://blog.leoprinting.co.uk/tag/news) - [Printing techniques (1)](https://blog.leoprinting.co.uk/tag/printing-techniques) - [Trade show (1)](https://blog.leoprinting.co.uk/tag/trade-show) - [Uncategorized (1)](https://blog.leoprinting.co.uk/tag/uncategorized-fr) - [trends (1)](https://blog.leoprinting.co.uk/tag/trends) See all ### About Leoprinting Your idea, the unique promotional product. 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