After long discussions and meetings, you have decided what the new marketing objectives should be. How are you going to approach that customer, prospect, what are you going to give away, how are you going to present the product or service?

And what now?

 

With the possibility that children may have to stay home, and employees are requested to work from home as much as possible, now what? The world seems to stand still for a moment, only we must continue. Soon all kinds of solutions will be devised, and it seems that everything may[...]

Many companies use Seed Paper (also called Growth Paper or Plantable Paper) for their direct marketing to reach their target group in a positive way.Good direct Marketing is attractive and has a strong impact, and now there is even an environmentally conscious solution to promote your message.[...]

The Shell logo is iconic, with a red-yellow logo that everyone recognizes immediately and fits in the series of famous logos such as Coca Cola, Philips, Mercedes and McDonald's. The scallop shell is invaluable and is therefore cherished and guarded. The logo is so strong that, like for example[...]

Colour on our utensils, it is now so obvious. We do not think about the fact that colours have been developed in one way or another and have been applied by means of manufactured pigments. The fact that giving something a colour is not so obvious is evident from the history of the colour blue.

A mascot has been a great success for many companies. Some of the mascots are more than a century old! Colourful mascots can bring a corporate identity to life. Mascots can be animals, people or personified objects. The goal is to build trust and brand recognition with a mascot who can talk,[...]

The origin of The Spirit of Ecstasy, the famous figurine on the bonnet of a Rolls Royce, is a story that can be taken from the gossip columns of London's high society. It's about wealthy aristocrats, mini-lessons and hidden adventures.

Alois Senefelder, a Bavarian graphic artist discovered stone printing and lithography in 1798. He brings the world the ultimate technology for printing images quickly, massively and economically. From 1837 onwards, this can also be done in colour. This created the poster. In the UK but also[...]

I personally find a paper diary much more satisfying than a digital one. This is even more true for a calendar. Some calendars are still very popular because of their beautiful images. A good diary or calendar has character and gives a good impression. For a printed calendar, everyone can easily[...]

If you want to create a design or an image for blog posts, social media or online ads, you do not need to obtain a graphic design degree. Of course not everyone has the same feeling for it, but the funny thing is that rather an authentic design or image, a super smooth ironed design or a slick[...]