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title: Blog | Leoprinting | Leoprinting
description: Leoprinting | blog
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# leoprinting-en
[](https://blog.leoprinting.co.uk/blog/shell-and-the-scallop)
## [Shell and the Scallop](https://blog.leoprinting.co.uk/blog/shell-and-the-scallop)
24/ 04/2019 [Leoprinting](https://blog.leoprinting.co.uk/author/leoprinting) [Reageer](https://blog.leoprinting.co.uk/blog/shell-and-the-scallop#comments-listing)
The Shell logo is iconic, with a red-yellow logo that everyone recognizes immediately and fits in the series of famous logos such as Coca Cola, Philips, Mercedes and McDonald's. The scallop shell is invaluable and is therefore cherished and guarded. The logo is so strong that, like for example\[...\]
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[](https://blog.leoprinting.co.uk/blog/role-mascot-advertising)
## [The role of the Mascot in Advertising](https://blog.leoprinting.co.uk/blog/role-mascot-advertising)
02/ 11/2018 [Leoprinting](https://blog.leoprinting.co.uk/author/leoprinting) [Reageer](https://blog.leoprinting.co.uk/blog/role-mascot-advertising#comments-listing)
A mascot has been a great success for many companies. Some of the mascots are more than a century old! Colourful mascots can bring a corporate identity to life. Mascots can be animals, people or personified objects. The goal is to build trust and brand recognition with a mascot who can talk, dance,\[...\]
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[](https://blog.leoprinting.co.uk/blog/spirit-ecstasy-exciting-story)
## [The Spirit of Ecstasy, an Exciting Story](https://blog.leoprinting.co.uk/blog/spirit-ecstasy-exciting-story)
05/ 10/2018 [Leoprinting](https://blog.leoprinting.co.uk/author/leoprinting) [Reageer](https://blog.leoprinting.co.uk/blog/spirit-ecstasy-exciting-story#comments-listing)
The origin of The Spirit of Ecstasy, the famous figurine on the bonnet of a Rolls Royce, is a story that can be taken from the gossip columns of London's high society. It's about wealthy aristocrats, mini-lessons and hidden adventures.
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[](https://blog.leoprinting.co.uk/blog/posters-art-street)
## [Posters, art of the street](https://blog.leoprinting.co.uk/blog/posters-art-street)
06/ 09/2018 [Leoprinting](https://blog.leoprinting.co.uk/author/leoprinting) [Reageer](https://blog.leoprinting.co.uk/blog/posters-art-street#comments-listing)
Alois Senefelder, a Bavarian graphic artist discovered stone printing and lithography in 1798. He brings the world the ultimate technology for printing images quickly, massively and economically. From 1837 onwards, this can also be done in colour. This created the poster. In the UK but also\[...\]
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[](https://blog.leoprinting.co.uk/blog/4384-2)
## [Diaries and Calendars on paper still popular](https://blog.leoprinting.co.uk/blog/4384-2)
06/ 08/2018 [Leoprinting](https://blog.leoprinting.co.uk/author/leoprinting) [Reageer](https://blog.leoprinting.co.uk/blog/4384-2#comments-listing)
I personally find a paper diary much more satisfying than a digital one. This is even more true for a calendar. Some calendars are still very popular because of their beautiful images. A good diary or calendar has character and gives a good impression. For a printed calendar, everyone can easily\[...\]
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[](https://blog.leoprinting.co.uk/blog/tips-good-design)
## [Tips for a good Design](https://blog.leoprinting.co.uk/blog/tips-good-design)
09/ 07/2018 [Leoprinting](https://blog.leoprinting.co.uk/author/leoprinting) [Reageer](https://blog.leoprinting.co.uk/blog/tips-good-design#comments-listing)
If you want to create a design or an image for blog posts, social media or online ads, you do not need to obtain a graphic design degree. Of course not everyone has the same feeling for it, but the funny thing is that rather an authentic design or image, a super smooth ironed design or a slick\[...\]
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[](https://blog.leoprinting.co.uk/blog/storytelling-make-customers-fans)
## [Storytelling: Make Your Customers Fans](https://blog.leoprinting.co.uk/blog/storytelling-make-customers-fans)
21/ 06/2018 [Leoprinting](https://blog.leoprinting.co.uk/author/leoprinting) [Reageer](https://blog.leoprinting.co.uk/blog/storytelling-make-customers-fans#comments-listing)
Storytelling is one of the latest trends in marketing land. Storytelling is about conveying a message based on a story. By telling your story, the chances are not only greater that you reach people, but the message you want to proclaim will have more dwelling time. Brand messages that have been\[...\]
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[](https://blog.leoprinting.co.uk/blog/how-your-product-is-a-superstar)
## [How your product is a Superstar](https://blog.leoprinting.co.uk/blog/how-your-product-is-a-superstar)
01/ 06/2018 [Leoprinting](https://blog.leoprinting.co.uk/author/leoprinting) [Reageer](https://blog.leoprinting.co.uk/blog/how-your-product-is-a-superstar#comments-listing)
Looking for a house style? I advise that you to get inspired by art. For this reason, I regularly refer to artists or an art style in my blogs.
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[](https://blog.leoprinting.co.uk/blog/4136-2)
## [The Pantone Color for the Year 2018 is Purple PMS 2096](https://blog.leoprinting.co.uk/blog/4136-2)
04/ 05/2018 [Leoprinting](https://blog.leoprinting.co.uk/author/leoprinting) [Reageer](https://blog.leoprinting.co.uk/blog/4136-2#comments-listing)
Yearly Pantone announces the "Pantone Colour of the year" as if it were "Miss World 2018" or "Car of the Year". The colour specialist deals with it as if they invented the colour itself. This year it has become the colour Pantone 2096. This is the colour number for printing inks. For fashion and\[...\]
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[](https://blog.leoprinting.co.uk/blog/4003-2)
## [Packaging is a product experience](https://blog.leoprinting.co.uk/blog/4003-2)
02/ 03/2018 [Leoprinting](https://blog.leoprinting.co.uk/author/leoprinting) [Reageer](https://blog.leoprinting.co.uk/blog/4003-2#comments-listing)
Unboxing is a hit on YouTube. It indicates how important the packaging is for a product. The packaging is an important part of the product experience ("customer journey"). Some products really need it, such as perfume. Why else would you pay an extortionate amount for some odours. Without the\[...\]
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