A mascot has been a great success for many companies. Some of the mascots are more than a century old! Colourful mascots can bring a corporate identity to life. Mascots can be animals, people or personified objects. The goal is to build trust and brand recognition with a mascot who can talk,[...]
Alois Senefelder, a Bavarian graphic artist discovered stone printing and lithography in 1798. He brings the world the ultimate technology for printing images quickly, massively and economically. From 1837 onwards, this can also be done in colour. This created the poster. In the UK but also[...]
I personally find a paper diary much more satisfying than a digital one. This is even more true for a calendar. Some calendars are still very popular because of their beautiful images. A good diary or calendar has character and gives a good impression. For a printed calendar, everyone can easily[...]
Storytelling is one of the latest trends in marketing land. Storytelling is about conveying a message based on a story. By telling your story, the chances are not only greater that you reach people, but the message you want to proclaim will have more dwelling time. Brand messages that have been[...]
Unboxing is a hit on YouTube. It indicates how important the packaging is for a product. The packaging is an important part of the product experience ("customer journey"). Some products really need it, such as perfume. Why else would you pay an extortionate amount for some odours. Without the[...]
A graphic designer has a wide range of possibilities to put the finishing touch on a product. Clients are often not aware of this and take everything as it comes. To inspire everyone to produce a beautifully finished product, this blog is about print refinement.
Pantone Inc. became famous by selling the Pantone colour. Before the company introduced their Colour Matching System (PMS) in 1963 there was no colour standard in the printing industry. Pantone originally produced colour charts for cosmetic companies. In 1962 employee Lawrence Herbert bought[...]
A designer often looks differently at objects than the average consumer. He will be more critical, but also sometimes astounded. I experienced this recently when I came across a video about hydrodipping on Facebook. My first thought was that it looked like magic!
Printing isn’t all about squares. Die cutting products, such as a writing pad, a book, a notebook or a note pad are more striking and accessible if they are shaped to fit your product or corporate identity. What about a rubber duck for a sanitary shop or a bone for a dog food manufacturer? Just[...]