A mascot has been a great success for many companies. Some of the mascots are more than a century old! Colourful mascots can bring a corporate identity to life. Mascots can be animals, people or personified objects. The goal is to build trust and brand recognition with a mascot who can talk,[...]

The origin of The Spirit of Ecstasy, the famous figurine on the bonnet of a Rolls Royce, is a story that can be taken from the gossip columns of London's high society. It's about wealthy aristocrats, mini-lessons and hidden adventures.

Alois Senefelder, a Bavarian graphic artist discovered stone printing and lithography in 1798. He brings the world the ultimate technology for printing images quickly, massively and economically. From 1837 onwards, this can also be done in colour. This created the poster. In the UK but also[...]

I personally find a paper diary much more satisfying than a digital one. This is even more true for a calendar. Some calendars are still very popular because of their beautiful images. A good diary or calendar has character and gives a good impression. For a printed calendar, everyone can easily[...]

Storytelling is one of the latest trends in marketing land. Storytelling is about conveying a message based on a story. By telling your story, the chances are not only greater that you reach people, but the message you want to proclaim will have more dwelling time. Brand messages that have been[...]

Yearly Pantone announces the "Pantone Colour of the year" as if it were "Miss World 2018" or "Car of the Year". The colour specialist deals with it as if they invented the colour itself. This year it has become the colour Pantone 2096. This is the colour number for printing inks. For fashion and[...]

Last year, the typical Dutch snack bar chain FEBO announced the arrival of a limited edition clothing line through a teaser video. Many newspapers and the RTL news TV news picked up on this.

Behind every company that have endured the centuries is usually a nice story. This also applies to the well-known brewery of beer in Ireland: Guinness.

The three main factors of a Font: readability, how economical is the letter with space and what does the font in your subconscious give? A few fonts are used extensively. It is true that many letters have been going on for decades, in some cases for centuries ...

Initially, writing was laboriously copied by hand when someone wanted to copy for example a book. Therefore, many scriptures and books only had a few copies. These were extremely valuable because of the effort and time it took to produce them. The writing was often lavishly decorated by hand and[...]