The Shell logo is iconic, with a red-yellow logo that everyone recognizes immediately and fits in the series of famous logos such as Coca Cola, Philips, Mercedes and McDonald's. The scallop shell is invaluable and is therefore cherished and guarded. The logo is so strong that, like for example[...]
Colour on our utensils, it is now so obvious. We do not think about the fact that colours have been developed in one way or another and have been applied by means of manufactured pigments. The fact that giving something a colour is not so obvious is evident from the history of the colour blue.
A mascot has been a great success for many companies. Some of the mascots are more than a century old! Colourful mascots can bring a corporate identity to life. Mascots can be animals, people or personified objects. The goal is to build trust and brand recognition with a mascot who can talk,[...]
Alois Senefelder, a Bavarian graphic artist discovered stone printing and lithography in 1798. He brings the world the ultimate technology for printing images quickly, massively and economically. From 1837 onwards, this can also be done in colour. This created the poster. In the UK but also[...]
I personally find a paper diary much more satisfying than a digital one. This is even more true for a calendar. Some calendars are still very popular because of their beautiful images. A good diary or calendar has character and gives a good impression. For a printed calendar, everyone can easily[...]
If you want to create a design or an image for blog posts, social media or online ads, you do not need to obtain a graphic design degree. Of course not everyone has the same feeling for it, but the funny thing is that rather an authentic design or image, a super smooth ironed design or a slick[...]
Storytelling is one of the latest trends in marketing land. Storytelling is about conveying a message based on a story. By telling your story, the chances are not only greater that you reach people, but the message you want to proclaim will have more dwelling time. Brand messages that have been[...]
Yearly Pantone announces the "Pantone Colour of the year" as if it were "Miss World 2018" or "Car of the Year". The colour specialist deals with it as if they invented the colour itself. This year it has become the colour Pantone 2096. This is the colour number for printing inks. For fashion and[...]