producten-en

Unboxing is a hit on YouTube. It indicates how important the packaging is for a product. The packaging is an important part of the product experience ("customer journey"). Some products really need it, such as perfume. Why else would you pay an extortionate amount for some odours. Without the[...]

A graphic designer has a wide range of possibilities to put the finishing touch on a product. Clients are often not aware of this and take everything as it comes. To inspire everyone to produce a beautifully finished product, this blog is about print refinement.

Pantone Inc. became famous by selling the Pantone colour. Before the company introduced their Colour Matching System (PMS) in 1963 there was no colour standard in the printing industry. Pantone originally produced colour charts for cosmetic companies. In 1962 employee Lawrence Herbert bought[...]

A designer often looks differently at objects than the average consumer. He will be more critical, but also sometimes astounded. I experienced this recently when I came across a video about hydrodipping on Facebook. My first thought was that it looked like magic!

Printing isn’t all about squares. Die cutting products, such as a writing pad, a book, a notebook or a note pad are more striking and accessible if they are shaped to fit your product or corporate identity. What about a rubber duck for a sanitary shop or a bone for a dog food manufacturer? Just to[...]

It started last year with a simple “hi” on Canal Street in New York… Which then turned into a Post-it war in Lower Manhattan. Copies of Spider Man, Angry Birds and Andy Warhol and several text messages decorated the office windows. Not only in yellow, but in all colours of the rainbow. The first[...]

Sometimes inventions can just happen, without thought... as was the case with the Post-it.