Yearly Pantone announces the "Pantone Colour of the year" as if it were "Miss World 2018" or "Car of the Year". The colour specialist deals with it as if they invented the colour itself. This year it has become the colour Pantone 2096. This is the colour number for printing inks. For fashion and[...]

Last year, the typical Dutch snack bar chain FEBO announced the arrival of a limited edition clothing line through a teaser video. Many newspapers and the RTL news TV news picked up on this.

Unboxing is a hit on YouTube. It indicates how important the packaging is for a product. The packaging is an important part of the product experience ("customer journey"). Some products really need it, such as perfume. Why else would you pay an extortionate amount for some odours. Without the[...]

Behind every company that have endured the centuries is usually a nice story. This also applies to the well-known brewery of beer in Ireland: Guinness.

The three main factors of a Font: readability, how economical is the letter with space and what does the font in your subconscious give? A few fonts are used extensively. It is true that many letters have been going on for decades, in some cases for centuries ...

Initially, writing was laboriously copied by hand when someone wanted to copy for example a book. Therefore, many scriptures and books only had a few copies. These were extremely valuable because of the effort and time it took to produce them. The writing was often lavishly decorated by hand and[...]

Instagram is full of pretty pictures. A beautiful photo is what it’s all about. But why do some posts get so many likes, while others disappoint? It’s not that simple, you can’t just say “good images succeed, bad images don’t”. Even amazing pictures can fail completely. A couple of suggestions[...]

When looking for a corporate identity, I advise you to get inspired by art. That’s why I regularly focus on an artist or an art movement in my blog. This edition is about Piet Mondriaan (Amersfoort, March 7, 1872 – New York, February 1 1944).

The tulip, one of the Netherlands’ most famous national symbols, is a popular product all over the world. Nowadays, tulips are available everywhere, but this was different around 1600. Originally from Turkey, the tulip was already cultivated in the Netherlands by that time. It was a rare flower.[...]