Before the digital area, almost anything graphical was designed trough a physical process. In the film and television industry, a lot of logos were also physically produced in order to film them. Some television stations and film studios went even further and designed three-dimensional physical[...]

The Dutch East India Company was the first multinational and back then (now centuries ago), already in possession of a recognisable logo! The origin of companies using a logo goes back at least two millenniums: the Greek and the Romans printed stamps on their pottery products to recognise who[...]

Popular lollipop brand Chupa Chups was founded by Spaniard Enric Bernat in 1958. The brand is part of the Italian multinational Van Melle (this company also possesses other famous brands, such as Mentos, Smint or Fruitella).

Printing isn’t all about squares. Die cutting products, such as a writing pad, a book, a notebook or a note pad are more striking and accessible if they are shaped to fit your product or corporate identity. What about a rubber duck for a sanitary shop or a bone for a dog food manufacturer? Just to[...]

When looking for a corporate identity I advise you to get inspired by art. Therefore, I regularly pay attention to an artist or art movement in my blog. This edition is about Maurits Cornelis Escher: a Dutch graphic artist who let water stream up high, turned birds into fish, made hands drew each[...]

It started last year with a simple “hi” on Canal Street in New York… Which then turned into a Post-it war in Lower Manhattan. Copies of Spider Man, Angry Birds and Andy Warhol and several text messages decorated the office windows. Not only in yellow, but in all colours of the rainbow. The first[...]

How important is a font in a design? It is important to know every graphic designer. With a font you communicate intuitively, at first sight, just like a photo.

Sometimes inventions can just happen, without thought... as was the case with the Post-it.

Pinterest "The Ideas Catalog for Everyone" is perhaps undervalued among the advertising designers. Looking for inspiration, you can encounter interesting bulletin boards. Here's an example: I looked at Andy Warhol and discovered such a beautifully organized presentation of his work for inspiration.[...]

The Apple logo is world-renowned with billions of people who recognize this at first glance. But who designed the logo and where does the logo originate from anyway? There are many stories about the origin of the apple with the bite out.