Unboxing is a hit on YouTube. It indicates how important the packaging is for a product. The packaging is an important part of the product experience ("customer journey"). Some products really need it, such as perfume. Why else would you pay an extortionate amount for some odours. Without the[...]
Initially, writing was laboriously copied by hand when someone wanted to copy for example a book. Therefore, many scriptures and books only had a few copies. These were extremely valuable because of the effort and time it took to produce them. The writing was often lavishly decorated by hand and[...]
Instagram is full of pretty pictures. A beautiful photo is what it’s all about. But why do some posts get so many likes, while others disappoint? It’s not that simple, you can’t just say “good images succeed, bad images don’t”. Even amazing pictures can fail completely. A couple of suggestions[...]
The tulip, one of the Netherlands’ most famous national symbols, is a popular product all over the world. Nowadays, tulips are available everywhere, but this was different around 1600. Originally from Turkey, the tulip was already cultivated in the Netherlands by that time. It was a rare flower.[...]
A graphic designer has a wide range of possibilities to put the finishing touch on a product. Clients are often not aware of this and take everything as it comes. To inspire everyone to produce a beautifully finished product, this blog is about print refinement.